Sending newsletters via email is a cost-effective way to stay in contact with current and potential customers

Newsletters should always be newsworth. Some topic examples include:

Promote

• new products
• Offer specials
• Let people know where you will be (tradeshows, speaking engagements, etc)
• Education -

tell them about new papers or online videos
I can edit, format (including graphics) and send newsletters. My services include providing  you with email stats such as:

• How many people received the email
• How many emails were opened
• How many emails were forwarded
• How many people clicked on the newsletter link
• How many people asked to be unsubscribed from future mailings

Wherever relevant, you should include a "Register for Newsletter" button on your website.